Sell your cottage food and local products online
The Roadstand helps cottage food makers, Florida fresh produce growers, and licensed local producers create a storefront, accept online orders, manage pickup, delivery, or shipping, and get paid through Stripe.
Built for home bakers, jam makers, farm stands, produce sellers, tea and spice sellers, confectioners, and licensed local food businesses.
Manage pickup, local delivery, and shipping from one storefront, and use BYOC tools to grow repeat orders.
Who can sell on The Roadstand?
The Roadstand is built for independent local sellers who make, grow, package, or produce goods. Choose the compliance path that matches your operation: cottage food seller, Florida Fresh Produce Grower, or licensed business.
Cottage food sellers
For home-based makers selling eligible cottage food products such as baked goods, jams, candies, dry mixes, teas, spices, and other shelf-stable products allowed by state law.
Start as cottage sellerFresh Produce Growers
For Florida farms selling qualifying fruits, vegetables, leafy greens, herbs, and microgreens that they grow themselves, with pickup or local delivery.
Start as a produce growerLicensed local businesses
For licensed kitchens, farms, food producers, and small-batch brands that want a direct online storefront with local discovery and order management.
Start as licensed seller
How selling on The Roadstand works
1. Create your seller account
Choose Cottage Food Vendor, Fresh Produce Grower, or Licensed Commercial Vendor.
2. Build your storefront
Add your store name, logo, description, location, and product categories.
3. Add your products
Create listings with photos, prices, inventory, dietary tags, fulfillment options, and tax categories.
4. Choose fulfillment options
Offer pickup, local delivery, shipping, or only the methods that work for your business.
5. Accept and fulfill orders
Orders are reviewed by you first. Payment is captured only when you accept the order.
Seller tools built for small food businesses
Online orders without losing control
Customers authorize payment at checkout, but you review each order before the charge is captured. Accept orders you can fulfill, reject orders you cannot, and avoid surprise commitments.
- Review every order before capture
- Accept or reject within your decision window
- Inventory updates only after acceptance
Control fulfillment and schedules
Choose how customers receive orders, set your weekly availability, define production lead time, and block dates when you are unavailable.
- Pickup, delivery, and shipping controls
- Weekly schedule, cutoff time, and lead time
- Blocked dates for holidays and time off
Simple, transparent marketplace fees
There is no fee to create your storefront. When you receive an order, The Roadstand keeps a platform commission from the product subtotal. Buyers may also pay a small service fee at checkout. Stripe processing fees are deducted from seller proceeds.
7.5% of product subtotal
3% of product subtotal + $0.49, capped at $2.99
Deducted from seller proceeds
Set by the seller when applicable
Optional per-product fee for special handling, set by the seller
Compliance and seller resources
Not sure if your product fits Florida cottage food rules?
Use our Florida cottage food checker to get a quick educational review before you start setting up your shop.
Check your productUnderstand rules, limits, and labeling basics before you publish products.
Popular Cottage Food Ideas in Florida- 1Share link
- 2Customer signs up
- 3Customer orders
- 4Commission waived
BYOC
Bring your own customers. Keep more of the sale.
Already have customers from Instagram, Facebook groups, farmers markets, or word of mouth? Share your The Roadstand seller link with your audience.
When eligible customers sign up through your link and order from your store, your The Roadstand platform commission can be waived for those customers’ future eligible orders.
You stay in control of every order
Buyer places order
↓
Payment is authorized
↓
You accept or reject
↓
Payment is captured only if accepted
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You prepare the order
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Customer picks up, receives delivery, or gets shipment
Seller resources
Florida Cottage Food Checker
Check your product idea against Florida cottage food rules before you start selling.
Open checkerFlorida Cottage Food Law Guide
Understand Florida cottage food rules, product limits, labeling basics, and common restrictions.
Read guidePopular Cottage Food Ideas in Florida
Explore product ideas that may be a good fit for Florida cottage food sellers.
See ideasWhat you need to start selling
You can create your seller account now. These details will help you set up your storefront, products, fulfillment, and payouts.
- Your business or seller name
- A short store description
- Product photos and prices
- Pickup, delivery, or shipping preferences
- Business/legal information for onboarding
- Stripe account setup for payouts
- Product category and tax category selections
For cottage food sellers, you should also confirm your products fit your state cottage food rules and prepare any labels, disclosures, or documents required by your state.
Frequently asked questions
Can I sell if I am a cottage food seller?
Yes. The Roadstand supports cottage food sellers. Cottage food sellers must follow the rules that apply in their state and only list products they are allowed to sell.
Can licensed businesses sell too?
Yes. Licensed food businesses and small-batch local producers can use The Roadstand with broader product and fulfillment options based on their license and business setup.
Can Florida growers sell fresh produce?
Yes. Florida growers may use the Fresh Produce Grower path for qualifying fruits, vegetables, leafy greens, herbs, and microgreens that they grow themselves. Pickup and local delivery are available; shipping is not available on this path at launch.
Do I have to offer delivery?
No. You choose the fulfillment methods that work for your business: pickup, local delivery, shipping, or only some of those options.
What happens if I cannot fulfill an order?
You can reject the order before payment is captured. The customer payment hold is released, and inventory is not decremented.
What is BYOC?
BYOC means Bring Your Own Customer. You can share your seller referral link with customers you already have. When eligible customers sign up through your link, your platform commission can be waived on future orders from those customers.
Does The Roadstand give legal advice?
No. The Roadstand provides educational resources and marketplace tools. Sellers are responsible for confirming that their products, labels, licenses, and fulfillment methods comply with applicable laws.
How do payouts work?
Customers pay online through Stripe Checkout, and seller payments are handled through Stripe Connect. Stripe processing fees are deducted from seller proceeds.
Ready to start selling on The Roadstand?
Create your seller account, set up your storefront, and start accepting local orders online.